We’ve been at it hustling some art for DC’s AU hi-summer 2012 range. Whole bunch of new prints by Urchin, plus three Mike Blabac photo prints. Sneak peaks closer to the release date, that’s all for now…

Introducing ‘Roubaix’ Sem/Sav and Shiraz from Margaret River. Exclusively made and sold as Hell of the North’s house white and red. Appropriately named after the french cycling race which inspired ‘Hell of the North’ as a title for the new Fitzroy bar/restaurant. Finishing the oldest one day professional bike race was an extreme challenge, few finished in one piece due to it’s difficult conditions. So in a round about way, riding this race and winning was like taking down a tough animal… Survival of the fittest. Enjoy a sunday in hell with Roubaix.

“This wasn’t a race, this was a pilgrimage…”
Henri Pélissier, speaking of his 1919 victory.

 

2011 Best comp yet, waves almost all day. Plenty of sun, plenty of beers. A whole bunch of top crew enjoying it all. Pre 70′s boards with no leggies. Awesome surfing. Good tunes. Good fun. That’s pretty much it. All in the name of men’s health. Congrats to ‘Forey Mo’ taking out the win. There’s more shots via the tumblr.

New digs in the north about to open up… Very soon.