Matt Hoy is one of Quiksilver Australia’s most iconic surfer’s if not one of the biggest personalities. He went on a surf trip to Mexico with Kelly Slater and Steph Gilmore to soak up the local surrounds, push the boardshorts to their limits and bust out some killer hacks. The footage was shot by Dave Homcy (vimeo.com/davehomcy) and we had the privelege of pulling it all together. The music track is A Rose for The Crows by Turbowolf (myspace.com/turbowolfband).

The overall job for us was to develop the creative for the Global Boardshort campaign alongside Simon Buttonshaw and execute across a major global media plan.

The Opinel knife was invented by Joseph Opinel in 1890 in Savoie as a simple working man’s or peasant’s knife. It proved popular with the local farmers, herdsmen, and peasant winemakers of the area. In 1897, a series of twelve sizes, numbered 1 to 12, was developed. The one pictured here is a size 7 and is inscribed with Urchin words of wisdom – “Don’t Give Up The Ship”.